ABL Technology is a global industry leader in used CNC machines, led by partners Scot Abaray & Rodney Baker. They needed to improve the performance of their website as a marketing channel, and their ability to re-market to their contacts, to drive revenue growth.
CHALLENGES
- Reliance on Outbound Lead Generation
- Difficulty creating email campaigns
- Low operational efficiency
SOLUTIONS & RESULTS
- Comprehensive & automated SEO strategy
- Increased inbound web traffic & leads
- Integrated website and CRM
- Easy-to-use Email Marketing Tool
- Cloud-based Software
EMBRACING TECH
HASSLE-FREE EMAIL MARKETING
“Back in the day, we used to have my wife do it separately from home, because it was so difficult and time-consuming. Now, it takes me literally 10 minutes. Machinio System saves a tremendous amount of time and the process is now done in our CRM.”
STREAMLINED COLLABORATION
“Our internal operations have improved a lot. We would not be as efficient without software like this. It takes a lot of the manual work off of our shoulders, and frees us up to do other things that are important, without a doubt.”
FOCUS ON WHAT MATTERS
Machinio System enabled ABL Technology to receive and efficiently manage a larger lead influx which previously required cold calling and additional time.
“From a monetary standpoint, the leads keep us fairly busy. In the past, probably 40% of our time was spent with outbound telemarketing. We don't need to do that nearly as much any more because we are now working with leads that are coming to us. That's what generates revenue, and that's the biggest impact.”
BUILT-IN SEO
“We definitely feel an online presence is absolutely necessary to survive. We know the significance of trying to stay ahead of everybody else. It's vital. Our business is always changing, and going with Machinio System was the right move for us. We're not on the phone chasing business like we used to be, because we don't have to, our website generates it for us."
CONCLUSION
The adoption of Machinio System at ABL Technology has not only addressed specific challenges in ABL Technology’s previous workflows, but has also made a significant impact on their overall operational efficiency: decreasing manual work, enabling efficient email marketing, and providing a strong and organized foundation to manage the business. Since moving to Machinio system, ABL’s volume of inbound sales leads has increased while the time-to-sell has gone down, allowing owner-operators Scot & Rodney to invest in other parts of their growing business.
